• Marketing

• Marketing for Private Owners
• Marketing for Rental Professionals
• Mouseclick Advertising through XML feeds
• Online advertising through I-Rent portals
• Marketing through your own Website
• Collaboration and Affiliate Marketing
• Fees for marketing services

Marketing for Private Owners

Marketing is simply about thinking how to put your product in the market and does not necessarily involve expensive advise of a highly educated consultant. You may easily have thought of some aspects yourself.

This text helps you to put all your ideas together following some general points of view. It may also clarify what you have taken into account already and what more you might need.

Almost every introduction text about marketing will tell you marketing is about four major aspects: the four P's:
Products, Price, Place and Promotion. In this case it's about your holiday accommodation, your rental price, the things you need to arrange to be able to let it and the way you want the world to know about it.

First of all it has got to be clear for the tenants what you are going to offer. It may be very clear to you but it pays off to make a proper description of your home as well as to present some pictures that really convince tenants beyond words. Simply telling tenants you have got a nice home in a beautiful place will not do.
We advise you to think about the type of your accommodation, like holiday home or villa or apartment. Further we recommend you indicate the number of people you are going to allow and the number of bed and bathrooms. Your home may also have a private pool or a beautiful garden. Also the environment is important, it may be close to a beach, the mountains or the countryside or another item in the environment that appeals to the tenant.

Then you have will to think about the prices you are going to charge your tenants. You may want to offer, prices per day, per week or per month and you may want to charge more in some seasons.

Then there some practical things you will have to put in place, like the delivery of keys or cleaning your home before the tenants arrive or explaining to them how to get there. But also things like reservation forms or confirmations.

But it all starts for real with some proper advertising, so tenants will find out about your house. The days of fancy catalogues and magazines are ending, more and more tenants look for holiday homes on the internet and many a time they want to book directly with the owner.

If you give all these aspects some proper thinking you may find out you can prepare a whole lot of the marketing items yourself. You may also find out that I-Rent can offer you practical tips and tools that really support your marketing and bring it to a level you had not imagined yet.